The Event Revenue Summit Starts In










Sun. Nov 3, 2013 - Tue. Nov 5, 2013

About Event Revenue Summit

Let us paint the picture…

Five years ago, the Chattanooga Times Free Press took on the challenge of presenting Expos to our community. We saw the opportunity to leverage our highly recognized, reputable brand to help deliver first class events and engage the market in personal, face to face venues. Today, the Chattanooga Times Free Press is recognized as the industry leader in event planning. With dozens of newspapers shadowing our events and visiting our property, we finally decided to give other newspapers a comprehensive conference to walk them through the process. Come see how to maximize this revenue stream at your newspaper.

Our goal, as it is now, is to create unique life experiences, leaving lasting memories in the lives of our readers, advertisers, and community. Now, five years into the process and going strong, we have successfully brought in some of the most well known celebrities to speak to members of our community. From Olympic champions to Super Bowl MVPs, from celebrity chefs to domestic divas, and from superstar legends like Betty White, we have listened and learned as they have shared their personal stories with us.

An equally valued venture for the Chattanooga Times Free Press is the honoring of our local community members. From high school sports start to community service heroes, and from first-time winners to five-time winners of our Best of the Best awards, we roll out the red carpet to make sure that these deserving recipients feel honored. Our ceremonies and events are known throughout the region as first-class; complete with red carpets, ice sculptures, and yes, aerial dancers if we believe the occasion calls for them.

Add all this to the continued growth of our core business, and you have a winning combination. Our Sunday readership recently topped 274,000*, and our online site averages 10** million page views monthly. Now, we don't want to sound like we're bragging, but these are numbers any news organization would be proud to present.

Join us for the Chattanooga Times Free Press Event Revenue Summit. Together we can grow your market share, engage your next customer, and generate the most exciting revenue there is- event revenue.

*Scarborough Research, 2012. **Omniture SiteCatalyst May 1, 2013


You can make reservations via *Chattanoogan Hotel reservations department by calling 1-800-619-0018 and asking for the CTFP Event Revenue Summit

You can also book online by going to and entering the dates of their stay. To access the room block and rates, click on groups and then enter the group ID# 482927.

*$124 per night


Chattanooga is the 4th largest city in the state and is located in Southeast Tennessee near the border of Georgia at the intersections of I-75, I-24 and I-59. The city has received national recognition for its beautiful downtown and redevelopment of its riverfront.

The city and county have developed a greenway system which includes 5 miles of constructed river walk beginning downtown and winding through the historic art district and several parks. The city supports a downtown shuttle fleet of zero-emission electric buses, manufactured here in Chattanooga for commuters and visitors wishing to park-and-ride.

Attractions such as the Tennessee Aquarium, Lookout Mountain, Civil War battlefield sites, the African American Museum, and the Appalachian Trail bring thousands of people to the area, as do events like the Riverbend Festival, Bessie Smith Strut, Fall Color Cruise and the Creative Discovery Museum for children, just to mention a few..

People who love the outdoors use Chattanooga as a base for hang-gliding, bass fishing, mountain climbing and caving expeditions.

With its scenic beauty, stable population and economy, as well as its strategic location, Chattanooga is one of the most progressive and livable mid-size cities in the US. In this decade the city has won 3 national awards for outstanding "livability" and 9 Gunther Blue Ribbon Awards for excellence in housing and consolidated planning.


Sunday, November 3
4:00 PM – 8:00 PM
Please check-in the registration table to receive your conference badge and itinerary.
5:00 PM – 7:00 PM
Welcome Reception
Your last chance to relax before the conference begins! Mingle with other attendees and enjoy hors d'oeuvres, music and an open bar at The Chattanoogan Hotel's lovely outdoor patio.
Monday, November 4
7:00 AM – 9:00 AM
Please check-in the registration table to receive your conference badge and itinerary.
7:30 AM – 8:30 AM
Breakfast Buffet
Ballroom 3
8:45 AM – 10:15 AM
Keynote Speech
Big newspapers.  Big markets.  Big events.
But that's not all. You will also learn how small and medium sized newspapers are making a big impact with big events as well. Newspapers continue to penetrate the market like no other. Events are a great way to flex your marketing muscle.
Presented by: Jason Taylor
10:30 AM – 11:15 AM
Breakout Session 1.1
Event Sales 101: Growing the Non Traditional Way and Converting Event Customers to ROP
A systematic approach that takes you through event planning and implementation. Also covers how to develop print reps into marketing consultants for the growth of non-traditional revenue streams.
Presented by: Leslie Kahana
10:30 AM – 11:15 AM
Breakout Session 1.2
Best of Preps
Presented by: Jay Greeson
10:30 AM – 11:15 AM
Panel 1
Event Planning 101- Start from the Bottom and Rise to the Top
Learn the foundations of planning events including budgets, contracts, pricing, and key players.
Presented by: Lyndsi Lane and Angela Doggett
11:30AM – 1:00 PM
Lunch and Event Gallery
Ballroom 1
Enjoy lunch at your leisure and stroll through our Event Gallery featuring real examples that you can touch and feel of event materials and supplies.
1:15 PM – 2:00 PM
Breakout Session 2.1
Event Websites 101
How do you get the audience and show them what they will see before the expo is actually here? Bourn will take you through the evolution of their event sites and how they have become a key aspect to signing up vendors, selling tickets, highlighting the celebrities and even supporting the vendors after the event to make sure they continue to see the value throughout the year.
Presented by: Ed Bourn
1:15 PM – 2:00 PM
Breakout Session 2.2
Small Paper Events – Banquets
Real testimonials from a small-town newspaper that took the big-time Times Free Press event model and customized it to fit their market.
Presented by: Lu Shep Baldwin
1:15 PM – 2:00 PM
Panel 2
Marketing Events – Selling Events to Your Community
Learn how creative traditional and nontraditional advertising and promotion create high-traffic events. Flex your most powerful marketing muscle-your newspaper!
2:15 PM – 3:00 PM
Breakout Session 3.1
Event Sales and Kiosk Marketing: Lost and Unexplored Opportunities
Explore untapped opportunities to increase circulation sales volume and revenue regardless of market or newspaper size. Don't have an event? Why not create one? Adapt these ideas to work in your market!
Presented by: Carroll Duckworth
2:15 PM – 3:00 PM
Breakout Session 3.2
Vendor Relations: It's All About Customer Services
Learn how to give your expo vendors first-class customer service. First-class customer service brings them back year after year & event after event.
Presented by: Angela Doggett
2:15 PM – 3:00 PM
Panel 3
Securing Sponsorship and Maintaining Sponsor Relations: The Key to Unlocking Sponsorship Dollars
You have your expo theme now how are you going to fund it? Learn the steps to secure sponsorship dollars in order to maintain profitability. In addition we discuss ways to retain sponsors year after year.
Presented by: Jason Taylor and Leslie Kahana
3:15 PM – 4:00 PM
Breakout Session 4.1
Best of the Best:  Reader’s Choice on Steroids
Learn how to create the most coveted and recognizable brand out of nothing and turn it into your most profitable event.  Works for all size markets and newspapers.  Who doesn’t love six-figure profit margins?!?!
Presented by: Lyndsi Lane
3:15 PM – 4:00 PM
Breakout Session 4.2
Small Paper Events – Expos
Lu Shep shares her personal experience in creating an expo for her market. Learn how a smaller newspaper was able to make a successful expo using a basic model.
Presented by: Lu Shep Baldwin
3:15 PM – 4:00 PM
Panel 4
Creating Company Buy-in - CREATING AN EVENTS CULTURE
When newspapers start doing events, employee inevitably ask "Huh?" and "Why?" But getting everyone to buy in to the vision — and understand how events help the financial stability of a newspaper and support everything from our brand in the market to our ability to do good journalism — is key to the success of the events. Learn about how to change the culture of your newspaper so events are viewed as a necessary and important part of the corporate mission.
4:00 PM – 5:00 PM
One-on-One Meeting Sign Ups
Schedule a time to meet with the speakers who you would like to question further.
6:00 PM – 8:00 PM
ERS Event produced by the Chattanooga Times Free Press
Please be at The Chattanoogan Hotel front entrance on Broad Street at 5:45 to catch a ride to the off-site event destination.
Tuesday, November 5
8:00 AM – 8:45 AM
9:00 AM – 12:00 PM
One-on-One Meetings
Pick the brains of the speakers who piqued your interest.
12:00 PM
12:30 PM
Conference Concludes


Jason Taylor
Jason Taylor is President of the Chattanooga Times Free Press, a top ranked newspaper both regionally and nationally in advertising, circulation and online performance. He moved to Chattanooga five years ago from Honolulu, Hawaii where he was the Senior Vice President of Sales and Marketing for the state’s largest newspaper.

Jason was recognized as the 2006 executive of the year among the Gannett Co’s 96 daily newspapers. He also received the company’s Chairman’s Award in 2006 and 2007 as well as numerous other industry accolades. In 2010 he was recognized with the American Advertising Federation Silver Medal Award for lifetime achievement, to which he still claims he was not old enough to receive.

Taylor’s unique, high-energy approach to newspaper management has generated many new ideas that have been adopted across the country. He is one of the industry’s top-rated speakers and celebrates the fact that newspapers can continue gaining market share through creativity and increased accountability.

Prior to Honolulu, Jason was employed with Georgia-based Morris Multimedia, Inc., serving as general manager for The Times in Gainesville, Georgia. He was also the director of advertising and marketing for The Daily News Journal in Murfreesboro, Tennessee.

Mr. Taylor serves on numerous boards in the Chattanooga community and various newspaper organizations. He and his wife Honey have three young children, Hope, Haley and Jackson.

Phone: 423.757.6370

Lyndsi Lane
Lyndsi Lane is Marketing Manager of the Chattanooga Times Free Press. She is responsible for planning, promoting and executing all events produced by the Times Free Press, as well as managing all sponsorships and community relations for the newspaper.

Lyndsi has been with the Chattanooga Times Free Press for over six years. In 2007, she started as a promotions assistant during her last semester of college and has worked her way up through the marketing department. Her job has changed drastically over the years, especially with the addition of events and event planning, but she has grown with the changes and continues to acquire new skills and experience daily.

As an undergraduate student, Lyndsi was awarded “Most Outstanding Marketing Student” by Dalton State College. In 2009, she was selected by Jason Taylor, President, Chattanooga Times Free Press, to participate in the company’s first Management In Training program. Two years later she was recognized in the inaugural “20 Under 40” edition of Chatter magazine. Lyndsi received her Master of Business Administration degree in May 2012, and recently graduated from the Leadership Chattanooga program in May 2013.

When Lyndsi is not working and planning events, she enjoys spending time with her husband David and “son” aka Finnley, who is not a human, but in fact a Pomeranian.

Phone: 423.757.6498

Ed Bourn
Ed Bourn is Digital Director of the Chattanooga Times Free Press and has overseen the digital growth of their efforts both in traffic and revenue since arriving in late 2004 from Cleveland, Ohio. Ed has taken the newspaper website from #4 online news provider in the market when he started, to maintaining the #1 position for over 5 years, in a market where they have two digital pure-plays for news. Launching an entertainment/event site in October 2012, within 2 weeks it became 2 most trafficked event site in the market.

Prior to coming to Chattanooga, Ed was the Director of Product Management at the internet software startup, Everstream and oversaw the development and delivery of key products over multiple markets for companies such as Comcast and Time Warner. Prior to Everstream, Ed was involved in everything from technology to marketing information to advertising for the Cleveland Plain Dealer and prior to that, the Evansville Courier-Press.

Ed’s recognition comes from consistently taking a marketing opportunity, wrapping a digital solution that engages the audience and then generates revenue from them, has gotten him on many speaking panels across the state.

Phone: 423.757.6333

Leslie Kahana
Leslie Kahana joined the Chattanooga Times Free Press as the Advertising Director in 2008. During her tenure she has nationally led the industry in Advertising performance. She previously spent three years at the Honolulu Advertiser as Major Accounts Manager, where she managed over 30 million dollars in annual national and regional revenue. Prior to working for newspapers, she spent eight years with Cox Media in Honolulu, Hawaii, as General Sales Manager for two of the top five radio stations, leading the market in ratings and revenue.

Her high energy, innovation and proven ability at managing sales have enabled her to motivate her staffs and engage advertisers. Her focus is to generate impressive business results for customers, demonstrating a collaborative style and delivering strategic customized advertising and marketing solutions.

Throughout her career, she has consistently been a leader in the business community, serving on many boards in various leadership roles. She currently serves on the board of multiple associations, including the Board of Directors for the Mid-Atlantic Newspaper Advertising and Marketing Executives association where she is incoming President.

Kahana received a BS in Management Information Systems from California State University and has her MBA in Management from Golden Gate University. Leslie and her husband Glen have two children, Lisa and Derrick.

Phone: 423.757.6514

Angela Doggett
Angela Doggett is the Events Manager at the Chattanooga Times Free Press, and has been in her current position since August 2008. Prior to coming to Chattanooga, Angela worked in the newspaper industry and was employed by the Daily News Journal in Murfreesboro, TN where she began her event planning career.

Angela has over twelve years of experience in helping plan and execute events, with her area of expertise being the many expos that we do each year. She works directly with our vendors from the sales process to the execution and conclusion of the event, and prides herself in always striving to offer them first-class customer service.

Angela serves on the Hamilton County Board of Directors for the American Cancer Society.

Phone: 423.757.6479

Carroll Duckworth
Carroll Duckworth is Circulation Director for the Chattanooga Times Free Press, a newspaper known for thinking outside of the box to generate circulation revenue and volume. He moved to Chattanooga five years ago from Evansville, Indiana. As a teenager in Marion, Illinois, Carroll got ink in his blood as a newspaper carrier for the Southern Illinoisan. While attending the University of North Alabama, he worked for TimesDaily in Florence, Alabama in various circulation management positions.

Over his career, Carroll has worked for smaller and larger properties with Landmark Community Newspapers, Cox Enterprises, Inc., Gannett Company, Morris Multimedia, Inc., and the E.W. Scripps Company. Carroll is a member of the Tennessee Press Association and Southern Circulation Managers Association. While a charter member of the Murfreesboro Noon Lion’s Club, Carroll was awarded the Melvin Jones Fellow award for dedicated humanitarian services by Lion Clubs International Foundation.

He is currently serving his second term on the board of directors for the Ronald McDonald House Charities of Greater Chattanooga where he has chaired various committees and fundraising efforts. He and his wife Cathy have two daughters

Phone: 423.757.6580

Shannon York
Shannon is a media design specialist serving the Chattanooga Times Free Press as the Creative Service Director. As Creative Services Director Shannon oversees all advertising, promotional, special project and branding creative for the organization. This includes event marketing, promotion and event materials for the Chattanooga Times Free Press and other nonprofit organizations in the Chattanooga area.

Shannon began his career as a newspaper production artist in 2003 and has since excelled through all aspects of media making him a perfect fit for the ever changing newspaper market and the high paced market innovation of the Chattanooga Times Free Press.

"we can no longer approach an idea like the newspapers of the past. A local event needs to be a unique brand of its very own. With the right combination of branding and collaborative efforts from your newspaper, events can become a successful, relevant revenue stream."

Phone: 423.757.6624

Jay Greeson
Jay was named the Sports Editor of the Times Free Press in 2003 and started with the newspaper in May 2002 as the Deputy Sports Editor.

He was born and raised in Smyrna, Ga., and graduated from Auburn University before starting his newspaper career in 1997 with the Newnan (Ga.) Times Herald. Stops in Clayton and Henry counties in Georgia and two years as the Sports Editor of the Marietta (Ga.) Daily Journal preceded Jay’s move to Chattanooga.

He has won local, state, regional and national awards as a writer, designer and section editor and was part of a TFP team that won a 2011 APSE award.

Jay and his wife Kathleen were married in 2004 and have a son, Lee born in 2007, and a daughter, Madeline Ray born in 2010.

Phone: (423) 757-6273

Alison Gerber
Alison Gerber is editor and director of content at the Chattanooga Times Free Press.

Alison has worked at the newspaper since 2003 and has held several positions during that time, including assistant Metro editor, Metro editor, content editor and managing editor. Prior to moving to the Chattanooga area, Alison worked a reporter in Florida, covering government and education at the Naples Daily News and the Fort Myers News-Press.

Alison lives in North Georgia with her husband and their 8-year-old daughter.

Phone: 423.757.6408

Lu Shep Baldwin
Lu Shep Baldwin is the Director of Event Marketing and Educational Services for Jones Media, Inc., based in Greeneville, Tennessee. Jones Media owns eight newspaper properties in east Tennessee and five newspapers in western North Carolina. Lu Shep has nine years experience working in all of the company’s newspaper properties.

Lu Shep is responsible for planning revenue-building events for Jones Media newspapers. Along with event planning, she also works closely with the newspaper advertising departments on event sponsorships. Events have included business banquets, cooking shows, awards banquets, and expos.

Through experience working with the marketing staff at the Chattanooga Times-Free Press, Lu Shep has gained knowledge in how to scale a larger newspaper’s events into revenue building events for smaller newspapers.

In addition to Lu Shep’s event planning responsibilities, she also coordinates six Newspapers in Education programs for Jones Media. The NIE programs have received numerous national and state awards.

Lu Shep has an Associate of Science degree in Pre-School Education from Wingate University in North Carolina, a Bachelor of Science in Early Childhood Education degree from the University of North Carolina at Pembroke, and additional years of post-graduate studies. She is married and has two adult sons, a daughter-in-law, and a precious dog named Roxie.